{"data":{"article_id": "","user_id": "","source_id": "","title":"怒砸百亿，叫板外资，这家国货公司拼了！","subtitle": "","image": "","cover": "","content":"\u003Cp\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;background-color: rgb(255, 251, 0);font-weight: bold;\"\u003E南极电商，002127\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;background-color: rgb(255, 218, 169);font-weight: bold;\"\u003E驱动逻辑：\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px; font-weight: bold; text-decoration-line: underline;\"\u003E“国货崛起+消费分层”双重红利\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Ch3 data-pm-slice=\"0 0 \"\u003E\u003Cstrong\u003E\u003Cspan leaf=\"\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;\"\u003E在中美博弈加剧的宏观环境下，国内消费市场呈现两大趋势：\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Ch3 data-pm-slice=\"0 0 \"\u003E\u003Cstrong\u003E\u003Cspan leaf=\"\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: normal;\"\u003E一是国货品牌替代加速，二是消费分层深化-高净值人群追求品质，大众市场更重性价比。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Ch3 data-pm-slice=\"0 0 \"\u003E\u003Cstrong\u003E\u003Cbr\u003E\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Ch3 data-pm-slice=\"0 0 \"\u003E\u003Cstrong\u003E\u003Cspan leaf=\"\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px; background-color: rgb(255, 254, 213); font-weight: normal; text-decoration-line: underline;\"\u003E\u003Cspan class=\"\"\u003E南极电商\u003C\u002Fspan\u003E的商业模式精准契合这两大趋：\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Ch3 data-pm-slice=\"0 0 \"\u003E\u003Cstrong\u003E\u003Cbr\u003E\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;\"\u003E第一，国货品牌升级的标杆效应\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: normal;\"\u003E南极电商摒弃早期“卖吊牌”模式，转向自营与品质升级。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: normal;\"\u003E2024年，公司清退全部低效代理商，关闭不符合新标准的天猫、京东店铺，并开设170余家线下轻奢门店，推动品牌形象从“低价白牌”向“高品质国货”转型\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan leaf=\"\" style=\"font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px;\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cspan leaf=\"\" style=\"font-weight: bold;font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\"\u003E\u003Cspan textstyle=\"\" style=\"font-size: 20px; font-weight: normal; text-decoration-line: underline;\"\u003E此举不仅提升消费者信任度，更与政策倡导的“国货自强”方向一致，获得市场认可。\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cspan leaf=\"\" style=\"font-weight: bold;font-size: 13pt;font-family: "Microsoft YaHei UI", sans-serif;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]}}